Secret Brand Launch
This article was published on: 23rd October 2019admin
Members of the Hägen Wolf team and key strategic partners met last night at One Park Row, Leeds for a secret unveiling of the brand by managing partner, Matt Pugh. This was a great chance for everyone to meet, to see the new offices and to have a sneak peek at the brand. Matt introduced everyone and played a 3 minute audio-video presentation prepared by our digital marketing partners, Rubix. Feedback on the presentation, which will be posted on social media in January, was glowing. Nathan Abimelech of Cape Clarke, one of guests, said, “the brand looks amazing, really professional. I love it. The offices also really have the wow factor”.
According to Matt,
I wanted to give as many of our team and partners the chance to meet socially before the official launch in January 2020. Our marketing director Samuel Adams and I had been keeping the branding, even the name, under very tight wraps. This gave me the idea that we could do a big reveal and also show off the new Leeds offices at the same time. Rubix really delivered, although I do take credit for the music choice (Blue Monday by New Order). The presentation was outstanding and it is amazing to think how many hours work went into making a 3 minute presentation. As a marketing medium – I am sold. I am looking forward to seeing what they will come up with next!